So why hasn’t GE invented it?

You’ve done your pitch.  The investors are engaged.  You’ve amazed them with the potential of the technology.  20% of something has been saved.  It’s 50% better than something else.  The market is huge, and ready for innovation.  You understand the barriers, and how to overcome them. The investors are impressed with you, and the experience of your team.

It’s time for questions.  And one of the first ones will be: “if it’s so good, why hasn’t it been invented by GE / ABB / IBM [insert blue chip company acronym of choice].”

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